Lyonne video receives six times more engagement in than pre-recorded video making it a highly effective tool for marketers to connect with their audience and measure interactions yet only 58% of marketers say they rarely broadcasted live content that's my work outlining why live video matters for marketers in a constantly evolving digital world it's more important than ever for marketers to find new and effective ways to engage and connect with their audience today technology has made live-streaming accessible for marketers around the world for teams of all sizes and budgets and with this there's really no reason why your marketing team shouldn't get started with live video today as you our marketing team experimented with live video let us know what you've live-streamed in the comments below