What is video for you? Video for me nowadays it's a way to reach out to people. I think it catches people's attention faster especially in social media. What do you think about video, Ludo? People prefer watching videos. It's just easier to consume. Video is pretty powerful. It can change people's minds. It can show people things that they've never seen. It's how we see the world around us. It shapes all of our perceptions. video is a very visceral medium and if you want to connect with people and you want to engage them you need to tell a story that's compelling to them. And it's the storytelling around brands and through video that you can do that, which is why this is super interesting.