[Music] hi i'm todd from 23. in this video i'll show you some of the essential features in your video marketing platform and how you can easily set it up to be a powerful tool in your marketing tech stack so this is my video platform i've already uploaded a few videos the player is on brand and some of my videos are embedded on my website in power mode i can enter my connect library where i've already connected my marketing automation tool and my facebook pixel for remarketing let's connect to google analytics as well and get the bigger picture on how my visitors engage with my website and how my videos perform throughout the sales funnel i've already connected my facebook account and my twitter i have some videos on my youtube account as well so let's get this connected with connections to my social account i can both distribute my content natively import my videos and get native analytics from all the platforms let's import some videos from youtube to see it's that easy now let me show you how to distribute to social you click on a video click on the platform you wish to distribute to create your post schedule the post for later or publish it immediately it's a few simple steps next we want to customize our video player to be on brand in this example the player has the right color but i would like to use my own design play button in inbound you can configure your player and upload a custom play button and all you have to do is hit save so i've connected my video marketing platform to my marketing stack and in my social accounts i can now run my video everywhere and track all the video engagement across platforms i can even use my video content in emails embedding a thumbnail or a gif from my video with my videos embedded on all my inbound landing pages i can start converting my video viewers into leads let me show you how in audience you have an overview of all unique viewers some are identified via my connection to my marketing automation tool others are identified via my videos where i've placed collectors collectors are an efficient way to capture engaged viewers the call to action could be sign up for the newsletter all the data gathered from your videos are really useful when you as a marketer want to measure the content performance it gives you full attribution into your video marketing campaigns and synchronizes data with your marketing automation tool it's also super easy to set up live landing pages and webinars in 23 it's just a few simple steps so that's it your video marketing platform is now set up integrated into your marketing tech stack and ready for you to measure your video campaigns thanks